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For the third straight year, Bruce Power will be asking for the public’s support to break the stigma of mental health by participating in its third annual Break The Silence campaign.

In a Bruce Power media release, this year the campaign will be held on Friday, May 11, marking the end of Mental Health Week, when Bruce Power is encouraging people to take part in the social media #BreakTheSilence18 campaign. For every use of the #BreakTheSilence18 hashtag on Twitter, for every like or share of the Break the Silence video on Bruce Power’s Facebook page, and view or like of the Break the Silence video on Bruce Power’s Instagram account, the company will donate $1 to local mental health initiatives.

“Bruce Power recognizes the importance of good mental health both for our employees and for the members of our communities at large,” said Cathy Sprague, Bruce Power Executive Vice-President, Human Resources. “One in five Canadians are expected to have mental health incident or issue each year. It’s so important we continue to break down the barriers and talk about mental health to help de-stigmatize it.”

Since 2016, Bruce Power’s Break the Silence social media campaign has sought to bring awareness to mental health issues. Bruce Power has donated more than $160,000 to local mental initiatives.

Last year’s campaign saw 9,925 tweets and close to 10,000 Facebook shares. The initiative saw online support from politicians, including Huron Bruce MPP Lisa Thompson and Huron Bruce MP Ben Lobb, as well as television personalities, including Breakfast Television’s Kevin Frankish. Learn more about the initiative at www.breakthesilencebgh.com.

Bruce Power’s Employee Wellness organization held a series of on-site events during Mental Health Awareness Week.