The Tara Mammoth, one of 10 stops on Arran-Elderslie's rural tour 'Step in the Frame'. Kiera Merriam photo
Jane Glenn | 25 September 2026
The Municipality of Arran-Elderslie is inviting residents and visitors to get out, explore and discover the communities, landscapes, history and hidden gems that make their municipality special with the launch of its newest tourism initiative, Step in the Frame.
Step in the Frame is a self-guided rural adventure featuring 10 unique destinations throughout Arran-Elderslie. At each stop, visitors will find a custom 'selfie' frame designed to capture the moment — but the Municipality is encouraging participants not to just snap a pic and go.
“Step in the Frame is a fun way to welcome people into our communities and encourage them to see some of the great places we have right here in Arran-Elderslie,” said Mayor Steve Hammell. “You could visit all 10 locations in a day, but I’d encourage people to take a few days, slow down, shop locally and enjoy each of our towns. Whether you live here or are visiting for the first time, we hope you’ll get out, explore, take some pictures and have some fun along the way.”
Each frame marks a destination with its own story and character, from scenic river views and rural landmarks to heritage sites and local attractions. Participants are encouraged to explore beyond each frame and discover nearby trails, shops, dining, parks and other local experiences.
Until September 26, there is a bonus: visitors can get an additional Step in the Frame location at the Bruce County International Plowing Match and Rural Expo outside Walkerton. Visitors to the IPM are invited to stop by the Bruce County showcase area and find the special bonus frame before heading out to explore Arran-Elderslie.
“We’re excited to give IPM visitors a little preview of what they can discover in Arran-Elderslie,” said Jen Legge, Economic Development and Communications Officer. “Stop by the Bruce County Showcase, step into the frame, and then come explore the real places, stories and experiences waiting just beyond it.”
The adventure is simple: find a frame, step in and take a photo, explore the area around you and share your adventure using #StepInTheFrameTour on social media. Participants who submit their photos can also be entered to win a $250 Arran-Elderslie prize package.
For locations, maps, contest details and more information, visit: www.arran-elderslie.ca/stepintheframe.
The infamous Big Bruce, one of many stops on Arran-Elderslie's new rural adventure, Step in the Frame. Jane Glenn photo
